Friday, July 30, 2010

Power Taping seminar in NYC-Rock tape Kinesiology tape NYC

Taping movement, not muscles

I have using a variety of Kinesio tape for over 10 years in my Chiropractic practice in NYC, I have been using Rocktape for about 1 year now and this stuff is awesome! I am hosting a one day seminar on PowerTaping details below.

Kinesiology taping has been practiced for over twenty years and anatomy has been
classically taught on the “isolated muscle theory”, focusing on individual muscle
Therapists frequently learn origin, insertion, innervation, and action of
muscles in a closed environment, with very little regard for their functional
effect on movement as a whole. As a result, many sport training and rehab
programs are based on rudimentary bodybuilding concepts that focus on muscles in
isolation. This isolated muscle concept has limited our views of how the body
coordinates movement.
In contrast, PowerTaping is based on the obvious yet largely overlooked concept of
muscles acting as a chain. PowerTaping’s revolutionary technique utilizes “longitudinal anatomy”, or “movement patterns” concept, the body’s integration of movement via multi-muscle contractions as a
means of connecting the brain to the body’s uninterrupted fascial web in order to enhance rehab and athletic performance via cutaneous (skin) stimulation.
Join us for a one-day seminar and learn how to integrate this new systemic approach to taping that promises
to benefit everyone. This clinic is designed to assist athletes, coaches, trainers, massage therapists, DCs, MDs and PTs in learning how to functionally tape to improve rehabilitation, sports performance and pregnancy.

Power Taping® Clinic
agenda - Sept 18, 2010
7:30 AM Registration
8:00 AM Introduction
8:15-10:00 Power Taping overview
Movement vs Muscle Based Taping Theory
Basics of taping
Functional Movement Evaluation - "Symmetry Profile"
10:00AM Break
10:15-12:00 HANDS ON - Rehab Taping Application
12:00 - 1:00 Lunch (on your own)
1:00 - 3:00 HANDS ON - Rehab & Pregnancy Taping Application continued
3:00 PM Break
3:15-4:30 HANDS ON - Specific Taping Chains
4:30-5:00 PM Testing

Instructors: Dr. Steven
Capobianco (D.C.,
CCSP, CSCS, author of
Power Taping Manual)

Location: Dr. Shoshany DC,
632 Broadway
#303 NY NY
Date: Sept 18th
Time: 8AM-5PM
Cost: $99 - Students,
$199 - Early
Registration (before
Aug 1), $250 thereafter
Includes Power Taping
Manual, 4 Rolls of
Tape, and Taping
Instruction Poster for
your office.
Register at or call us at 408.905.7071
pay here use Shoshany for code

Chicago Aug 28! New York Sept 18!! San Francisco Oct 9! Austin Nov 13

Wednesday, July 21, 2010

Chiropractor NYC-Featured Chiropractor

--Staying At The Forefront Of Technology --

Featured Member: Dr. Steven Shoshany, Chiropractor – New York,New York NYC

I. Why Staying At The Forefront Of Technology Is Important:

Interviewer: What is the practice growth technique?

Dr. Steven Shoshany: I wouldn't necessarily point to a "technique" per se, but rather an attitude or an approach. For me, the focus is on cutting-edge technology and constantly attending seminars to learn the latest and most effective advances in my field. That way I can deliver the highest possible patient outcomes. The willingness to constantly put in the work and give patients more and better treatment is the "technique," if I had to put a name on it.

Interviewer: How did you get introduced to it?

Dr. Steven Shoshany: Remaining on the cutting edge has always been a part of my life, whether it's getting the latest gadget like a new phone or video game system or the most up-to-date treatment technology. It's a part of what drives me and it’s been a part of my success. Within the Chiropractic/Physical Therapy arena, there are always advances including on the diagnostic side, e.g., digital radiographs or musculoskeletal ultrasounds. These tools help us to better understand what is wrong with the patient so we can more effectively treat him/her.

Interviewer: How much of your staff's time does it take?

Dr. Steven Shoshany: I invest countless hours each year to learn the newest treatment methods like the Active Release Technique and the Graston Technique. All these tools allow me to confidently treat patients when others have had little success. We also upgrade our equipment to ensure we are using the most technologically advanced machines such as the DRX 9000 or the Erchonia cold laser.

Interviewer: What is the $ cost? Is a partner/vendor involved?

Dr. Steven Shoshany: Our office spends more on our equipment and training than most offices, I think. We strive to be the leader in the Metropolitan NYC area when it comes to non-surgical, cutting-edge techniques and procedures. When it comes to our patients, we cannot and chose not to go cheap; we invest in the best equipment, latest techniques and most competent staff because the value is passed on to patients who are looking for answers and relief from pain.

Interviewer: Results to date? Expected results?

Dr. Steven Shoshany: In general, we have gotten patients excellent results. We have so many different avenues available for treatment which generally translates into better outcomes.

II. Building a Multidisciplinary Practice:

Interviewer: What is the patient experience like in your practice?

Dr. Steven Shoshany: From the minute a patient walks in to our office, they are greeted and made to feel comfortable. We also respect a patient’s time; NYC is a busy place and patients have other places to be, so we are keenly aware of scheduling and patients hardly wait to be seen. Our practice is in a SoHo loft so it is spacious with high ceilings. It is a very tranquil setting that is conducive to healing. A patient can expect top-notch service and attention from our team of massage therapists, chiropractors and our physical therapist.

Interviewer: How does this differ from the competition?

Dr. Steven Shoshany: In my experience, most chiropractors practice solo, and they lose patients for various reasons. Maybe the patient is afraid of an adjustment or they are looking for a specific service. Our practice is multidisciplinary. The chiropractor works together with a physical therapist that can integrate strength, stretching and range of motion programs. We have a massage therapist that can work on tight muscles or aches. A medical doctor on staff can provide prescription medication or pain injections in the event they are needed. And we even have an acupuncturist. We try to cover all the bases to give patients everything they need in one place.

Interviewer: How does this benefit your patients?

Dr. Steven Shoshany: Patients benefit from a staff that works together every day and creates treatment programs for the individual. By offering all these services in one place, a person who is suffering with a condition like a herniated disc can get a combined approach or choose from a range of options. Having the ability to choose and having it all in one place is the key benefit we offer. Dr. Steven Shoshany, Chiropractor NYC – New York, New York

Spine-health Profile: Shoshany's Website: Shoshany's Practice: